EMORA, Embrace Your Aura.
ON YOUR JOURNEY TOWARDS YOUR BEST SELF.
OUR PHILOSOPHY
EMORA crafts timeless clothing pieces that embody classic elegance. Our designs transcend borders, embrace inclusivity and resonate with individuals across generations.
Emora encourages you to discover and embrace your true self, allowing space for personal interpretation. We believe in cherishing the things we love, amplifying what truly matters, and eliminating the unnecessary. Our goal is to simplify and curate a timeless wardrobe that reflects your individuality through careful selection.
We know that no piece of clothing can magically transform you into a more special person and we believe that you are truly unique and special.
Emora inspires you to embrace your imperfections, your uniqueness, your curves, and your personal journey.
OUR VALUES
- NATURE, OUR GUIDE
- MINDFUL CHOICES
- SIMPLICITY ON OUR TERMS
NATURE, OUR GUIDE
Nature is our main inspiration and the foundation of our contemporary urban designs. It is a reflection of our true selves and a source of inspiration. We transform these experiences into creative energy, offering clothing that promotes harmony between people and nature.
MINDFUL CHOICES
We make conscious decisions to minimize our impact on the environment, producing only a small number of items of each design with utmost care and attention. We have chosen to work with manufacturers certified by OEKO TEX, BLUESIGN, GRS (Global Recycled Standard), and moreover, we believe in a business that reflects a willingness to do things differently, to write our own rules, to treat everyone with integrity and respect.
SIMPLICITY ON OUR TERMS
Emora stands for a thoughtful and intentional approach to minimalism. We believe it is important to identify and recognize our needs and passions. Our focus lies in carefully selecting and cherishing the objects that become part of our lives while letting go of the unnecessary.
While the fashion industry thrives on variety and trends, Emora takes a minimalist stance, valuing simplicity and longevity. We strive to create clothing that is effortless to wear and adaptable, transcending fleeting fashion hypes. Our aim is to bring a sense of breadth and liberation to the lives of our customers through the guiding principles of our brand.
PRODUCTS BENEFITS
- PRACTICAL AESTHETICS
- ELEVATED CLASSIC
- THE LANGUAGE OF COLOR AND PRINTS
PRACTICAL AESTHETICS
Due to our base in Taiwan, where residents experience diverse climates year-round, EMORA incorporates functional fabrics into our designs to ensure optimal comfort and adaptability amid these seasonal transitions.
ELEVATED CLASSIC
Our three must-meet criteria: product longevity, ease of wear, and adaptability. The collection features exquisitely understated pieces that are meticulously crafted to cover all three aspects. In contemporary urban settings, EMORA's quiet strength and beauty shine through in a wide range of settings. Though not the most eye-catching at first glance, EMORA's pieces quickly become wardrobe favourites due to their outstanding durability and remarkable versatility.
THE LANGUAGE OF COLOR AND PRINTS
EMORA's prints are hand-drawn by different artists, and each design is infused with the emotional nuances of the artist's brushstrokes, making them timeless and never tedious. The color palettes of EMORA's apparel are inspired by nature, creating a harmonious and comfortable aesthetic.
OUR FOUNDER
EMORA was founded by designer Ai Ting in 2019. She has nearly a decade of experience in the fashion industry – from runway shows to stage costumes. With her own brand, she wants to return to the essence of clothing being a stylish and functional part of our daily lives.
EMORA aims to create a more comfortable and diverse path for self-expression through a style that emphasizes simplicity. The brand is committed to sustainability and high quality in all aspects – from material, to craftsmanship, and design. All EMORA garments are produced in Taiwan.
With carefully designed patterns and functional fabrics that prioritize practicality, EMORA showcases a quiet strength and beauty in the everyday moments of contemporary city life, highlighted by unique yet understated details.
